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Intro


Get Inside the Mind

 

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Intro


Get Inside the Mind

 

At Thinkset, we help you understand human behavior

WRITING

We write for everyone. If you want to understand how your brain and mind work, and why you do the things you do, there is no better place to look than The Brainlift. The articles are written by a scientific expert but they are also easy to read and enjoy. No jargon, no tedium, no nonsense.

CONSULTING

We focus on the central forces in human psychology: emotions and cognition. Both of these impact our everyday decisions and behavior. Whether you are a business who wants to better understand your customers’ behavioral drivers, a content creator with a keen interest in the brain, or a skilled performer who needs a stronger mindset, we can help with bespoke research, advice, and communications.


Some of the companies we’ve worked with

Working with Erman is a real pleasure. I have worked with him both on my book and on research for client projects. He brings thoughtfulness, insight, rigour, clarity and enthusiasm to all the work we do together. I always look forward to working with him.
— Hilary Scarlett, Founder and Director, Scarlett & Grey, and author of Neuroscience for Organizational Change
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Leaders


For leaders

Understand the strengths and weaknesses of your cognitive performance and emotional responding, and develop strategies to work on them.

Learn more

Leaders


For leaders

Understand the strengths and weaknesses of your cognitive performance and emotional responding, and develop strategies to work on them.

Learn more

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Businesses


For business

Use deep insights from neuroscience and psychology to gain a stronger understanding of your customers' needs, drivers, thoughts, and behaviors.

Learn more

Businesses


For business

Use deep insights from neuroscience and psychology to gain a stronger understanding of your customers' needs, drivers, thoughts, and behaviors.

Learn more

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Project


For everyone

Thinkset is a project led by Dr Erman Misirlisoy, a cognitive neuroscientist based in Washington, DC. Erman is an enthusiastic writer who regularly publishes content for diverse audiences.

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Project


For everyone

Thinkset is a project led by Dr Erman Misirlisoy, a cognitive neuroscientist based in Washington, DC. Erman is an enthusiastic writer who regularly publishes content for diverse audiences.

Learn More